Creativity in education has been limited and undervalued, understood as a purely artistic phenomenon that is not useful in other realms. However, the idea of creative thinking in school is not divorced from the value-constructs in place – if money-making is the end goal, creativity helps. “A recent IBM poll of 1,500 CEOs identified creativity as the No. 1 “leadership competency” of the future” (Bronson and Merryman; Creativity Crisis). So why is American creativity declining? The results of analyzing around 300,000 creativity scores of children and adults, a study done with Kyug Hee Kim, shows that after 1990 creativity scores have been consistently declining (Bronson and Merryman; CC).