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 I was also a little frustrated by this article. I feel like if we have so many "selves" then we would have no consistent personality and instead our actions would be all over the place. I do think we have different motivations and these motivations may influence what part of our personality is the most apparent at one point in time. In this sense, there might be multiple selves. I wouldn't go so far as to divide up our being to the same extent that the author of this article did, but I can see where they are coming from. Perhaps people are more like social chameleons that interact differently based on the social context that find themselves in. Each situation is going to merit different reactions and interactions and because of that one aspect of our overall personality might come out, but I dont think that necessarily means that we have different selves.