Soda: NOT for women?

Personally, I don't understand the point of advertising specifically towards one gender in soda consumption. Is that even good for business? Is a man going to want to drink "Dr. Pepper 10" thinking it will make them "manlier"? Everything aside, I feel like this is just a really good example of how the advertisement industry works in excluding one gender over another. Other commercials/products target a specific gender fairly frequently, such as hair products, and even toys. Toy advertisements target a specific gender at a young age. A commercial for toy trucks target young boys, while a commercial for a doll targets young girls, or rather they target those children who are supposed to be young boys and those who are supposed to be young girls.