Exploring the unconscious empirically

A csem student this year came up with an interesting project to look at people's unconscious evaluations of things along a female/male axis, which in turn reminded me of some earlier thoughts of my own about how to explore the unconscious evaluations of beauty.  For myself, and any one else interested, here's a link to the student project and some thoughts of my own about how to do a relevant data analysis.  My hunch is there is some serious work to be done along these lines that would combine acknowledgement of the grist from which conscious stories are made and of the diversity of human experiences.  My bet, as developed in part in csem discussions, is that people are substantially less similar in their unconscious processing than it appears from the elaborated stories we develop and share consciously.