Breast Cancer Exam Ad

Here is what I think is an excellent advertisement for doing self breast exams:

http://i.imgur.com/aCoPs.jpg

Here is some more background.

It brings to mind a lot of thoughts about how women's bodies are used in advertising, and while most of the time it seems very objectifying, I think that this is fantastic. It's using women's bodies because it's about women's bodies. Yes their eyes/faces are cropped out, but I thought it would look weirder or even more pornographic for their eyes to be there. I also don't think that that is a terribly uncommon attribute for ads or information about breast cancer screening.

But one of my friends brought up the point of: who is the target audience?

Nonetheless, I really like the idea of "You are not immune."