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Robert Homan's picture

Hunger Games Digital Imprint

I found the main website of the Hunger Games movie franchise to be pretty fascinating, as well as very crowded. The first hit on Google (when I searched for "hunger games") brought me to the website for the first movie, already released, but from there I brought myself to the "Hunger Games Explorer", which is a smorgasbord of official and unofficial, fan-created material. The website is made up a of a lot of small squares, which can then be clicked on and enlarged to focus on a specific bit of information or graphic. Looking at it more closely, it almost seems that the content is culled from a source like Instagram and then brought into the format of the "corporate" Hunger Games design motif (with it's black and gold edges). There's also an option to share the content on any other social network, from Twitter to Facebook. It's obvious that the company behind the marketing of the movies designed the site with the intent of using it as a springboard from which to promote and launch Hunger Games material around the web.

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