Fundraising possibilities for our book group

So I was remembering back to one of our earlier conversation about how we can carry on our work financially and have money to buy books, transportation, etc. I think Sara brought up the idea of a website like kickstarter or indiegogo. I've looked into both and Indiegogo seems best (kickstarter is mostly for art-related ventures). For fun, I also started the process of creating our page. But as I got further into it and started answering some tougher questions, I realized that this may be better done as a group with all of us providing input. Maybe we can schedule an extra meeting sometime to work on this? I know how important the money part is to us being able to sustain this work, so I'm thinking sooner rather than later.. 

Rather than just updating you on this progress, I also wanted to get everyone's feedback on how me might use something like this internet platform to our advantage. Obviously we could share the link through Facebook and email to our friends, colleagues and family to solicit donations, but what else?