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pxie's picture

intepreting the survey results of "pandora"

I was first surprised that nearly all my interviewees had already known "Pandora' , and there response was quite identical, which was "Oh, I love Pandora. I use it more often than I use blackboard." Therefore, I think the average score of 4.24 for Question is not surprising. It indicates that Pandora has done a quite good job helping people selecting song that they would like but previously unknown to them. Actually, "Pandora" does save us a lot of time of searching songs . It helps maximizing the pleasure people can get from listening to music with limited time and energy. It is extremely helpful for college students, who are comparatively short of time. 

At first, I was expecting lower rates of Question 5&6 from Chinese students (two out of five of my interviewees are Chinese students), who, relatively, are less exposed to English music. But the result turns out to be the opposite. Chinese students responded the almost the same results  as others. I guess, this result, to some extent, proves the saying that "music is universal".

Ironically, the average score of the last Question, asking whether they would like to invest the company, is much lower, which is only 3.4, though nearly all of them love the website a lot. I cannot tell why they are reluctant to invest the company, but I guess if I asked some economics major students, the result might change. Personally, I consider the website a really promising company to invest.

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