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From this graph, we can see that 3 out of 5 participants are not willing to invest in this company (Pandora) though they find Pandora very entertaining and accurate in choosing songs that they “may” like. At first, I was confused by their response how they enjoy Pandora but not willing to invest in the company. In my opinion, though they enjoy Pandora, they do not really care about it as it is not something that they really need. In short, it is not a worthy enough case to spend money on. Pandora is just a company that “entertains” us, but not fulfilling our basic needs. People may find other alternative to entertain themselves other than using Pandora, so they think that it is not worth it to invest money on Pandora as there are other means to entertain ourselves.