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 Pollan has not only researched the pros and cons to eating meat, being a vegetarian, and buying organic food, but has also changed his lifestyle based on what he has found.  By not only telling a story about food, but also applying it to his own life, he has advertised himself as a very trustworthy person.  Who would take the time to follow the food that he/she has bought and struggle with his/her own lifestyle if the person wasn't truly passionate about making positive changes.  

What to eat is something we constantly struggle with.  I feel that at Bryn Mawr, we are offered a wide variety of food.  I sometimes find it overwhelming looking at the many different choices in the dining hall, wondering if the meals that I am eating are actually healthy for me.  Pollan struggles with these same choices in the book.  By describing his own struggles with choosing food and his honesty about his struggles, I find that I trust what he has to say.  He appears to be very open about what others have to say, which makes it more likely that he is open with his writing.  Rather than painting a 2d picture, he is trying to create a sculpture that shows the many sides of the human meal.