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my view
Sorry, I didn't mean to post that comment yet!
Anyway, I think that Pollan's claims are somewhat in accordance with the chart we made in class the other day. Whole Foods is for the people that find pleasure in not knowing and vegetarians and vegans are the people that find pleasure in knowing the truth. But, again I was surprised to find that while I was annoyed that Whole Foods would use propaganda it doesn't make me want to not shop there. I suppose I assume that maybe non-organic supermarkets use worse practices.
I find that I trust Pollan's claims because he writes from his own experiences, maybe I am too trusting. But I think that I tend to trust people who have participated in situations for themselves, rather than someone who is just repeating information that they have researched themselves.