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I can honestly say that I wasn't terribly shocked when reading the propaganda employed by some businesses to sell their products. I also found reading this section pretty ironic since I had just stepped foot in a Whole Foods for the first time less than a week ago (and loved it). At home I like to shop at the Common Market or Mom's but usually my family just goes to Giant Eagle because they get fuel perks and a decent selection. I question how big of a movement the "organic movement" is currently because I know a lot of people who are "old school" and have a lot of contempt for untraditional food and food sources. Even if there is only a small push towards less pre-packaged convenience foods and locally grown produce I think that it's a big step in the right direction.