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In a biological sense it is true, I myself have not witness evolution. But the whole concept of being witness to a process by which an object evolves is actually not as foreign to us as a species, a species who is constantly striving to achieve. If we look at the story of evolution we come to understand that it incorporates the process by which favorable traits are passed down through successive generations (natural selection). We have seen technology evolve in our lifetime, aided by a form of natural selection, consumerism. Different technological developments that are produced and that eventually meet the mainstream market are generally either accepted or rejected (based on market sales). Ideas that are accepted are continually redeveloped to work towards a more perfect model and to continue to meet the ever changing needs of society. If we look at the iPod alone, we can trace it back nearly five generations, each generation seemingly more efficient than the next. The current story of biological evolution helps us understand how something can constantly change to better suit its surrounding environment, in this case the development of technology. By this standard, I think biological evolution is not only “useful,” but also “productive” and “generative” in explaining other aspects of society.