Revered psychoanalyst and authoritative thinker of the late nineteenth and early twentieth centuries, Sigmund Freud, said that the “most complicated achievements of thought are possible without the assistance of consciousness”. One aspect of Freud’s work in unlocking the secrets of the human mind dealt with the cognitive unconscious—cognitive mental processes that influence behavior without the need for active awareness. Examples of the cognitive unconscious at work include automatic behaviors such as biting one’s nails or shaking one’s leg during long periods of sitting still. In addition to habits, recent research suggests that the unconscious mind also has bearing over decision-making and in some cases, is better than conscious thinking.