Thinking is a basic function that occurs almost involuntary millions of times a day. However, there is vast scientific research that goes into understanding the basic functions of how and why we think the way we do.
In recent years, authors have taken different approaches to understanding the science of thinking, and what factors frame our thought processes. In 2005, Malcolm Gladwell authored Blink, a critical and public success, and used rapid cognition as a platform for using the human mind and its decision making process.