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 It is really interesting- in a way it seems that we can change our own visual reality. There was a study published in 2006 in which participants were shown an ambiguous figure that could be interpreted as two separate outcomes and the study participants tended to assign the figure outcomes that would be most favorable to them, which suggested that we subconsciously include our own motivations in how we process visual stimuli.  

In the social sciences we often talk about the ways in which society is affected through prejudice that is taught to us from a very young age, that we may not recognize within ourselves. I wonder how this motivational impact on visual stimuli would connect to that? It seems as though our ability to somewhat alter what we perceive as fact (because we see it)  could have an extremely large impact on society (although we don't really know it)