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I found when writing my paper that while I was conscious of the changed medium I was writing for, this did not completely change my approach. I wrote in a formal style (though not one that I consider artificial), but I did include an image at the start of my essay in the hope of engaging the reader. I think the possibilities for adding links, images, etc. are great benefits for posting papers online and hopefully making them accessible to a wider audience. That said, I also think it's important not to overemphasize images or have images replace or somehow compensate for the content of one's essay. I hope to become better versed in formatting strategies so as to know how to utilize the possibilities of images and links to make my writing more engaging, but not to detract from the writing itself (which, to me, remains most important).