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I think nobody will deny that reading the book is a lot fun, especially all the metaphors he uses in the book. (if some vegetarians feel uncomfortable about some parts of the book, i'm sorry).. At the very beginning, I trusted him just like I trusted every expert in his/her field. But later, I find myself unable to distrust him because he was describing his own experience: he collected all the data through out the industry and interviewed all the people related. Then he put forward his argument based on his experience. I also agree what one of the students said that Pollan distinguishes his opinions from the fact. He does not make any emotional comment when stating a fact, which makes his arguments more believable.  Besides, I can see no point why Pollan is cheating us

Thanks to Pollan, I begin to think twice when I'm about to eat, which I believe as a good thing.