Reply to comment

 Hey all-- I came across this in the New York Times online and thought it was pretty pertinent to what we've been reading about in Pollan's book...

http://www.nytimes.com/2009/09/05/business/05smart.html?_r=1&hp

It's about the use/misuse of that green checkmark that is appearing on cereal boxes, beverages, and other food items in the grocery store. This green checkmark is the logo/label for foods that fall under the "Smart Choices Program"... the choices aren't so smart, though... So it's interesting because this whole Smart Choices program is like large, industrial, processed-food companies' attempt to make their food more attractive by saying it's "healthy"-- or at least "healthier". For example, the woman who is the president of the smart choices board gave the choice between feeding your child doughnuts vs Froot Loops-- of course Froot Loops are healthier, but, in my opinion at least, Froot Loops are by no means deserving of a label flaunting their healthiness... Nonetheless, this labeling method makes food more attractive to consumers. Take a look! -Emily