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  When I think of how I memorize/ learn names, I often use mnemonic devises, which are entirely arbitrary.    In order to remember the Emily’s cute little black and white dog, Domino, I think not of his color, but of “Get the Door, its Dominoes’, an advertisement for pizza.  It is not right or wrong, but it helps me to remember the dog’s name.    I also used to have neighbors named Michael and Janet, whose names I had a difficult time remembering, until I thought of them as “the Jacksons”, after that I had no difficulty remembering their names.

Memory as "the story teller" allows me to construct, build, or make up, information in a meaningful way to me.