Reply to comment

It is funny how color can mean so many different things. There are studies that show that gender prefers different colors: men prefer blue over red, women prefer red over blue. What about culturally? Are we taught to like a certain color more than an other as we grow due to our different cultures? In the chinese culture, red is considered good luck however, in others, red is a bad sign. How does this channel into our e-function? Can we really be programmed to prefer a certain color beter?