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The mechanics of organic farming never really entered my thoughts while shopping at the supermarket. The lofty ideals of “better-for-you” and “closer-to-nature” were more prominently advertised. But as Pallen describes the beginnings of the organic now-superpower, Earthbound Farms, I find myself sympathizing with the farm owners and with most of the other organic industry leaders. They wanted their organic food ideals to reach as many people as possible – a nice sentiment in theory, but nearly impossible in execution without some sort of industrialization. No one should blame the organic industry compromising in some areas in order to try to achieve their goal as much as possible.
As other people have stated in this forum, truly organic produce is available to you at your nearest farmer’s market. If you don’t want to put in the effort, then you’ll have to do some compromising, too, and deal with the pseudo-organic inventory at your local Whole Foods or Trader Joe’s.