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I could see why many people prior to reading the passage concerning Whole Foods could view the natural supermarket mogul as a grocery store type of utopia. After entering the welcoming doors and being greeted by a mass array of fresh fruits and vegetables coupled with the freshest slices of meat, fish, and poultry it is quite difficult to see why Whole Foods wouldn’t be considered as being practically perfect. I admit that I too, did not quite think about the numerable similarities between a "regular" grocery store and a Whole Foods supermarket after being caught up in the aesthetic nostalgia and the inviting atmosphere found in each of their stores. I personally work at an all natural and organic market, and I was quite surprised at first to find myself unloading boxes, packed in bulk of organic chicken and produce that was shipped from all over the world, and certainly not as “close to home” as I originally thought. Nonetheless, I guess it is imperative for the organic food companies to become less personal and more global in order to suit the demand for their products. In response to our latest reading about vegetarianism and the ethical and moral dilemmas concerning our decision to consume meat, or animals for that matter, I feel as though that the arguments and information presented by Pollan are extremely valid. He is able to put into many different perspectives an argument that reiterates its presence in society each and every day. I personally, do not consume very much meat. However, I do not have any particular reason as to why I chose to consume or not consume meat, and therefore I believe that it should be the choice of the specific individual to chose whether they want to consume meat or not. Society or the media should not have any bearing on their choice because each side of the argument, in my opinion, presents logical arguments. *Jenna