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Paul Grobstein's picture

The female to male axis: do we have the same unconscious?

Hilary ended up assembling an array of images each of which she asked people to quickly (ie, without "thinking") rate on a scale from 1 (female) to 10 (male). With Hilary's permission, the slide show is available here as a power point presentation, so others can try it out if they like. And Hilary's data is available here (with some minor editorial work) as an Excel spread sheet, so others can do themselves whatever analyses they would like.

The approach reminded me of an earlier effort of mine to look at unconscious evaluations of "beauty" and so I did a little playing with Hilary's data along related lines (see Excel spread sheet here). The bottom line? Our unconsciousnesses do indeed have differences in how we locate things along a female/male axis.

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