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Cultural change and the Internet




17 October 2010

Cultural Change, the Future, and the Individual

           The individual’s role in cultural change has evolved over the years, especially since the rise of the Internet. With the Internet, the average person has access to directly influence a great part of culture—because what is culture but the combined experiences of each person in a group unifying into a group culture? The Internet has introduced a new degree to pop culture: the aspect of user-generated content, which is ultimately a culture of co-constructionism.

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