What sets off a new social trend in the adolescent population? What makes one television show more popular than another? What causes crime rates to drop so rapidly? How does any new social epidemic spread throughout the country? In The Tipping Point, these questions are explored, discovering plausible answers that are often counterintuitive. Through a plethora of different examples, Malcolm Gladwell describes the three crucial aspects of a social epidemic: the Law of the Few, the Stickiness Factor, and the Power of Context. (1) These rules help us view social epidemics with structure, and help explain the reasons why some ideas ‘tip’ over others.