Slacktivism and Social Media
By bridgetmarthaSeptember 14, 2014 - 16:14

This image is, for me, one that epitomizes the 21st century concept of “slacktivism.” I don’t want to say that it’s specific to my generation, as it certainly is not; rather, it is specific to those communities—generations, populations, classes, communities—for whom the Internet holds a presence. This particular image is one of many of its kind circulating on Facebook: images and trends meant as a way to demonstrate awareness and support of a disease, disability, or disorder. Sometimes it’s about finding a cure (like the pinkwashing of literally everything during Breast Cancer Awareness Month in October), while other times—as in this case—it’s in promotion of regarding those who have said disease/disability/disorder with love and affection.